Why Didn't Your Multi-Family Property Sell?

Posted by Andrew Arroyo on Monday, October 20th, 2014 at 6:47pm.

Are you wondering why your multi-family property expired off the market unsold? It might have been the price, but it might have been because it wasn’t properly presented to the investors who are seeking income properties. 

Successfully selling real estate depends on four things:

  • Price
  • Presentation
  • Marketing
  • Negotiation

However, when dealing with income properties, the term “presentation” takes on a completely different meaning than when selling a single family home. And therein might lie the problem. 

Presenting a single family home involves cleaning-up, fixing-up, de-cluttering the space to allow prospective buyers to see themselves living there.

Presentation of an income property involves numbers. Successfully presenting an income property requires a different set of knowledge and skills, as well as a different marketing strategy.  

As a result, many real estate agents who deal primarily with single family residential real estate and unimproved land can successfully find buyers for those properties, yet not understand how ot appeal to multi-family investors.

One of the reason your multi-family property did not sell could be that your agent was inexperienced in dealing with income-producing properties. 

We, at Andrew Arroyo, are experienced. We know how to market to and find investors and present them with the financial picture they want and need to see.

If you still wish to sell your multi-family property, give us a call today at 858-342-9292. We will be happy to give you more personalized information and answer any questions you may have.

P.S. Yes, there really are buyers out there looking for multi-family investment real estate. 

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