Selling multi-family property is not the same as selling single family homes

Posted by on Thursday, October 30th, 2014 at 12:29pm.

Most of the people looking at single family homes are planning to live in those homes. But as you know, most of those who are searching for multi-family properties are not.

And that makes a big difference in how your property should be presented to the market.

Home buyers are looking at how they, their furniture, and perhaps a family will fit into both the home and the neighborhood. A large part of their buying decision is based on emotion and the “feel” of the home. Fresh paint and sparkling window panes can sway the decision.

Since you’re an investor, you know that investors are looking for something else.

Investors are interested in the return on their investment. Thus, the numbers are all-important. While they naturally want properties that will appeal to tenants, the floor plan, the condition of the property, and the neighborhood matter only in how they will affect the bottom line.

The difference in what the two kinds of buyers are looking for is why real estate agents who deal with single family homes are often unable to sell multi-family investment properties. They simply don’t “speak the same language” as investors.

Because I specialize in selling multi-family properties, I do know how to talk to investors and how to present my multi-family listings in the most favorable light.

So if you’re interested in selling, get in touch. I’ll be happy to show you why my investment properties sell when others expire off the market unsold.

P.S. Do you know why reducing your rents to keep your units occupied is a poor idea? I’ll explain the answer when we talk.

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