Once you’ve made the decision to sell and settled on a fair market price for the home, it’s time for both you and your agent to get busy bringing it to market.
Your agent’s job is to prepare and distribute the marketing materials and yours is to prepare the house.
One of the steps in marketing is to post photos and descriptions on line. Today, 85% of all buyers begin their search on the Internet, so a serious seller can’t afford to skip this step. Pictures and their descriptions can either create a desire to see the home in person – or cause those buyers to skip over it entirely.
That means the photos must present your home at it’s best – inside and out. As an agent, my job is to get the angles and lighting right. Your job as a seller is to be ready for the photo shoot.
Over the next few days I’ll be sending you some tips to make your house stand out – in the photos, and when the buyers arrive.
Meanwhile, step back and try to look at your house as if you were seeing it for the first time. What are it’s best features? You’ll want to emphasize those. What doesn’t look all that attractive? What can you do about it?
Tomorrow, we’ll talk about curb appeal…
P.S. If you’re ready for a market analysis on your home, get in touch! I’ll be glad to meet with you.