Know the reason why your multi-family property didn't sell.

Posted by on Friday, October 31st, 2014 at 8:37am.

Do You Wonder Why Your Multi-family Property Didn’t Sell?

Are you wondering why your multi-family property expired off the market unsold? It might have been the price, but it might have been because it wasn’t properly presented to the investors who are seeking income properties.

The successful sale of any real estate depends on four things:

  • Price
  • Presentation
  • Marketing
  • Negotiation

But when dealing with income properties, the word “presentation” takes on a completely different meaning than when selling a single family home. And therein might lie the problem.

Presentation of a single family home involves clean-up, fix-up, de-cluttering and other activities that allow prospective buyers to see themselves living there.

Presentation of an income property involves numbers. It requires different knowledge and skills, and then it requires a different marketing method.

Thus, real estate agents who deal primarily in single family residential real estate or in unimproved land might be very good at finding buyers for those properties – yet not know how to appeal to multi-family investors.

The reason your multi-family property didn’t sell may be that your agent was inexperienced in dealing with income-producing properties. We at Andrew Arroyo Real Estate are experienced. We know how to present the financial picture that investors want and need to see, and we know how to find and market to those investors.

So if you still wish to sell that multi-family property, give me a call today at 858-342-9292. I’ll be happy to explain how we work, and answer any questions you might have.

P.S. Yes, there really are buyers out there looking for multi-family investment real estate.

Note: If you are the only agent in your firm working on investment real estate, change the paragraphs above to read:

I am experienced. I do know how to present the financial picture that investors want and need to see, and I know how to find and market to those investors.

So if you still wish to sell that multi-family property, give me a call today at 858-342-9292. I’ll be happy to explain how I work, and answer any questions you might have.

Your Contact Information

Please provide a valid email address.

Property Information

Additional Information

Please list the additional amenities of your house.

Leave a Comment