Does your agent know how to market your multi-family property?

Posted by on Wednesday, October 29th, 2014 at 11:16am.

Chances are, the answer to that question is "no."

You see, multifamily properties are commercial. As such, they're marketed in an entirely different manner than are owner-occupied homes.

The buyers are looking for different information, and buying for completely different reasons. With multifamily properties, it's the return on monetary investment that counts, not the benefits of living in the home.

Successfully marketing a multifamily property requires additional financial skills that most residential agents don't have, beginning with knowing how to determine the correct price for income-producing properties.

Marketing multifamily properties also requires knowledge of where to find the buyers who are searching for such investments. As a multifamily specialist, I even use specialized websites to showcase my listings, because I know which sites attract serious investors.

Because I've specialized in handling multifamily properties for several years, I have a list of qualified buyers who are searching for their next investment.

So if you're thinking of selling your multifamily property, call me. I'll be happy to show you what your property is worth in today's market. And if you like the numbers, I'll be pleased to market it to my list of qualified investors. 

P.S. Calling to chat carries no obligation, so feel free to call even if you haven't yet decided to sell.

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